Sales Training – Start every presentation with an “I B S”
“I B S” stands for “Initial Benefit Statement” and should be stated at the beginning of every sales presentation. What an “I B S” is and what it is not is covered in this video.
“I B S” stands for “Initial Benefit Statement” and should be stated at the beginning of every sales presentation. What an “I B S” is and what it is not is covered in this video.