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How to Plan a Mailing – Step #4 Create a Magnet

What do we mean by the “Magnet”? It’s a special offer or incentive designed to motivate a prospect to respond to your offer. In other words… “a Bribe!” Actually, the Magnet does not always need to be a discount. If your product or service is a “One of a Kind” it may be enough to generate the traffic you are seeking. Learn more by watching the video below.

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