How to Plan a Mailing – Step #5 Postcard Design
Hopefully, you are ready to employ Steps 1 through 4 for a successful postcard mailing. However, don’t neglect Step #5, Postcard Design. Using direct mail advertising is a great choice because everyone gets their mail, every day. But remember, they only spend moments sorting through their daily delivery, checking out each mail piece for a matter of seconds. We call that the Glance Test. Whether or not you Pass the Glance Test will determine the success of your campaign. Watch the video below to learn a few pointers on how to Pass the Glance Test with an A+.