How to Plan a Mailing – Step #1 Targeting
Here is how to go about targeting a postcard mailing. Start by defining your geographic sales territory. Then ask yourself this question: “Are the majority of people who live in this area prospects for my product or service?” If you answer yes then a neighborhood saturation mailing list will be your best solution. If you answered no determine the specific traits of your ideal client and then use demographics such as age, income, etc to create a targeted mailing list. Watch the video below to learn more.