How to Create an Seniors Mailing List
1- How to create seniors mailing list
Start by Defining Your Market Area
Choices are zip code, city, county, state or nationwide. For businesses like an doctor’s office with a fixed location a radius from your address would work well. Mobile businesses can limit the geography considering the territory that want to travel. A coach can discuss and make suggestions for your specific needs.
2- Identify the Age
Depending on what segment of the market you are interested in you can use demographics to refine your search. Senior mailing lists have options including: Birth Month and Year, Age and Seniors living in the household.
3- Identify the Senior
Income level, home value, gender are available. Keep in mind that the more specific the mailing list requirements the smaller the count results. A mailing list coach can review options with you and help to make selections that will result in the most effective list for your needs.
4- How to take “Reach” and “Frequency” into consideration
Is it better to 1500 prospects once or 500 prospects 3 times?
Every marketer has a budget and wants to get the most “mileage” from their allocated dollars. However, many focus on reach rather than frequency. Which is more important? We have a brief video that will shed some light on the subject: