What is ECONOMIC STABILITY INDICATOR?
ECONOMIC STABILITY INDICATOR (ESI) is an easy-to-apply model score that is used to rank-order the likelihood of ITA (Invitation To Apply) approvals on a direct marketing list.
ESI scores are built without credit data and should not be used to determine exact creditworthiness. However, by using ESI, marketers can have a better sense, in advance of a campaign, which potential responders will have a better ability to be able to pay for their product or services. Economic Stability Indicator can be used with numerous demographic and lifestyle selects for additional depth of coverage.