How To Create
Modeled FICO Score Mailing List

Economic Stability Indicator
Modeled FICO
Score Mailing List

What is ECONOMIC STABILITY INDICATOR?
ECONOMIC STABILITY INDICATOR (ESI) is an easy-to-apply model score that is used to rank-order the likelihood of ITA (Invitation To Apply) approvals on a direct marketing list.
ESI scores are built without credit data and should not be used to determine exact creditworthiness. However, by using ESI, marketers can have a better sense, in advance of a campaign, which potential responders will have a better ability to be able to pay for their product or services. Economic Stability Indicator can be used with numerous demographic and lifestyle selects for additional depth of coverage.

ESI Score Credit Equivalent
1 800
2 785
3 770
4 755
5 740
6 725
7 710
8 695
ESI Score Credit Equivalent
9 680
10 655
11 650
12 635
13 620
14 605
15 590
16 575
ESI Score Credit Equivalent
17 560
18 545
19 530
20 515
21 500
22 485
23 470
24 455
ESI Score Credit Equivalent
25 440
26 425
27 410
28 395
29 380
30 365

Factors that can be included in a Modeled FICO Credit Score