How to Create an Business Mailing List
1- How to create business mailing list
Start by Defining Your Market Area
Choices are zip code, city, county, state or nationwide. For businesses like an accountant with a fixed location a radius from your address would work well. Mobile businesses like cleaning services can limit the geography considering the territory that want to travel. A coach can discuss and make suggestions for your specific needs.
2- Identify the Business
Depending on what segment of the market you are interested in you can use demographics to refine your search. Decide what type of business you are trying to reach. We can find most business types, let a coach know what you need.
3- Identify the Business Demographics
Aside from selecting the demographics for the business type, other demographics can also be incorporated. Sales Volume, employee size, location type and top contact are available. Keep in mind that the more specific the mailing list requirements the smaller the count results. A mailing list coach can review options with you and help to make selections that will result in the most effective list for your needs.
4- How to take “Reach” and “Frequency” into consideration
Is it better to 1500 prospects once or 500 prospects 3 times?
Every marketer has a budget and wants to get the most “mileage” from their allocated dollars. However, many focus on reach rather than frequency. Which is more important? We have a brief video that will shed some light on the subject: