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How to Plan a Mailing – Introduction

We’ve been helping businesses with the planning and execution of their Direct Mail Advertising for over 30 Years! We’ve identified 5 key elements that are the most important to a successful campaign.

Here they are:

  1. The Target
  2. Reach & Frequency
  3. Claim to Fame
  4. The Magnet
  5. Postcard Design

Watch the introduction video below to get an overview and then take the time to review each of the 5 videos for a more detailed explanation of each element.

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