How to Plan a Mailing – Step #2 Reach and Frequency
In this video we discuss how to determine the number of prospects to target, known as “REACH”, and how many times you should mail to them or “FREQUENCY”. For example, with the same budget is it better to mail 1000 prospects 3 times or 3000 prospects 1 time? What do you think? Get the answer be watching the video below.