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How to Plan a Mailing –┬áStep #3 Claim To Fame

What is your claim to fame? If you answer “we’ve got great service” or “our prices are the lowest” then you might have a problem. The problem is that most of your competition is making the same claim. You need to find something that really sets you apart as unique. It’s not always an easy task. Watch the video below to gain some insight.

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