Postcard Marketing for Electricians
Postcard marketing for electricians is a great way to build an electrical business. Target consumers or commercial prospects by using the right mailing list. Postcard Mailings promoting your Electrical Business Company are one the most cost effective advertising methods available . Unlike other media, direct mail always reaches the intended prospect… because everyone gets their mail everyday!
Here are a few things to consider when planning a postcard mailing for your Electrical Business
Start by defining your territory
Do some research. Where do your current customers reside? Which neighborhoods are older and likely to need electrical service or upgrades?
Mail carrier routes can be used to define the neighborhoods you want to reach. Create a “wish list” of all the carrier routes you would like to target, even though you may not have the budget to mail them all at the beginning. Once identified you will have a total count of the postal deliveries of your projected market area. With that information you can create a marketing plan with future expansion in mind.
Mail on a Regular Basis
Consider both REACH (the number of prospects) and FREQUENCY (the number of mailings). Mailing on a regular basis is important. If your territory is too large you may struggle to establish a budget that allows frequent mailing.
We recommend mailing the same prospects every 4 to 6 weeks. Remember, if you are trying to establish brand awareness within a territory, frequency is more important than reach. Therefore, after you establish a comfortable budget, adjust your reach to accommodate a 4 to 6 week frequency.
So Many Homes, So Many Opportunities!
We’ve seen lots of computer technicians advertise their services with the headline: “ELECTRICAL PROBLEMS? CALL US!” This approach can yield results. There is bound to be lots of folks with some sort of problem. However, why focus on just home owners with problems? Instead, consider every home as a prospect. Think about all the services you could provide in addition to fixing electrical problems. Services like: adding additional outlets, upgrading panels from fuses to circuit breakers, security or landscape lighting, adding service for ceiling fans, replacing fixtures, the list goes on and on.
Show The Price
Give prospects an idea of the cost of your service. For example, Add an outlet $99, Regular Price $119, Save $20. In fact, you should include a menu of prices for a variety of services. Some will see a price and say, “that’s too expensive”, but others will remark “I didn’t realize it was so reasonable.” Prices pre-qualify prospects before they call.
Get Connected With Your Neighborhood
Why not prospect in the neighborhood where you live. USPS Carrier Route Maps make it easy to target specific neighborhoods. People trust their neighbors. Include your photo, you may be surprised how may may recognize you. You can even offer a neighborhood discount.
The No Fee Service Call
If you get the job, waive the service call fee. Your ad can say: “FREE Service Call” the disclaimer can go on to say Service call fee waived if work is done (a $79 value).
“Service On Your Schedule: Evenings and Weekends At No Extra Charge!”
Offer Residential Service To Your Corporate Clients
No corporate clients? How about a “Friends And Family” Promotion. Offer discounts to the friends and family of your current clients.
Don’t Keep Changing the Appearance of your Postcard
Modify pricing and message if you must, but try to keep the appearance of your postcard basically the same. You want prospects to recognize it and associate it with your brand.