2. Reach & Frequency
How many pieces should you mail and how often do you need to mail in order to get response? The 2nd play in our effective direct mail advertising strategy explores this important question. We call it reach and frequency. Reach is size of your mail list and frequency is the number of times prospects will be exposed to your message. Which do you think is more important? Watch this video to find out.
5. Postcard Design
The 5th and final play in our book is postcard design. Now even if you execute the first 4 plays successfully, if your postcard doesn’t stand out from the rest of the mail the prospect receives, you are going to be shut out! Remember, the purpose of the postcard is to generate a lead, it’s a “lure” not a “brochure”. We’ll reveal what to keep in mind when designing a postcard.
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