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EDDM Size Requirements

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There seems to be alot of confusion regarding the postcard size requirements to qualify for the every door direct mail program. So let me lay it out for you in plain english. There are minimum length and height requirements, but here’s the important part,you only need to meet one. Length or height not both so here are the numbers ready? Your postcard  height must be greater then 6 and an 1/8 inches Or the length must be greater than 10 and a 1/2 inches Thats it thanks for watching.

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EDDM How It Works

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Every Door Direct Mail is by far the most affordable Bulk Mail Advertising Program available to small businesses today. It’s perfect for targeting specific neighborhoods, If you are willing to take a trip to your local post to drop off your mailing, you can save a bundle! At PrintLabelAndMail.com, we make it easy to get an Every Door Direct Mail Campaign (EDDM) off the ground. Our Every Door Direct Mail Packages includes everything you’ll need. We handle custom design, printing, neighborhood targeting and document preparation. The postcards are shipped to you “mail ready”.

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Targeted Consumer Mailing List

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Once you have determined your geographic market area, ask yourself this question: are all or most of the residents in this area prospects for my product or service? If you answered no, you will need to create a targeted mailing list selecting only those prospects that meet your customer profile. Targeted mailing lists are updated monthly and the average deliverability is 95%.

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Targeted Business Mailing List

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After you have determined the geography for your market area, by zip code, city, county or state, you can target specific business types using Standard Industrial Classification know as SIC Codes.Then you can further fine tune your list with criteria such as annual sales, number of employees, how many years in business and more. Targeted business mailing lists are updated every 6 weeks. Because companies will go out of business without warning, the deliveribility of the business database is guaranteed at 85% and the average is 90.5%.

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Saturation Mailing List

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Saturation mailing lists are created by using mail carrier routes defined by the U S Post Office. The Post Office has divided the United States into Zip Codes. Zip Codes can have anywhere from 1000 to 15,000 or more deliveries. Zip Codes are broken down intoMail Carrier Routes. The average carrier route has 300 to 500 deliveries. By using carrier route selections, mailers can target specific neighborhoods rather than entire zip codes. Saturation mailing lists come directly from the USPS are updated every 2 months and the average deliverability is 97%.

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Postcard Design

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he 5th and final play in our book is postcard design. Now even if you execute the first 4 plays successfully, if your postcard doesn’t stand out from the rest of the mail the prospect receives, you are going to be shut out! Remember, the purpose of the postcard is to generate a lead, it’s a “lure” not a “brochure”. We’ll reveal what to keep in mind when designing a postcard.

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The Magnet

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The 4th play is about creating a special offer or incentive to motivate prospects to respond. We call it “the magnet”. The magnet doesn’t always have to be a discount but it must be strong enough to attract your prospect. Watch to learn more.

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Claim to Fame

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What sets you apart from your competition? What makes you different and better? We call it your “claim to fame” and in the 3rd play of this series will show you how to identify and highlight it.

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