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Direct Mail Advantages

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Direct Mail Advertising has been used successfully in the USA for well over 150 years.
Today it remains the most affordable method of promotion and lead generation for small businesses.

When deciding where to spend your advertising dollars take these facts into consideration.

1 – Direct Mail Compared To Other Media
Everyone gets their mail, everyday. No other media is guaranteed to reach your prospect. When was the last time you used a telephone book? How many homes still get a daily newspaper delivered? Count the number of local TV or radio ads you can remember seeing yesterday. Even the internet cannot compete with direct mail advertising. The average response rate for direct mail is 4.4% compared to 0.12% for email. That’s up to 30 time higher than email and it’s even higher when compared to online display ads.

2 – Less Competition
Chances are you won’t be competing inside a prospect’s mailbox with similar businesses. When you advertise in a directory, newspaper or even online, your ad will probably appear next to a number of your competitors.

3 – Longer Shelf Life
Direct Mail is physical and folks will hold on to a postcard that interests them. A postcard hung on a refrigerator door or some other prominent place in a home will be a constant reminder to the prospect.

4 – Easy To Refine Your Audience
To get the most from your advertising dollars, you must place your advertising in front of the best prospects for your product or service. Placement begins with geographic targeting which is easy to do using U.S. Post Office mail carrier route selections. Once your geographic marketing area is defined, create a mailing list using specific demographics to precisely target your best prospects.

5 – Common Mistake When Comparing Advertising Costs
Once again, Direct Mailing Postcards wins the cost comparison when compared to other media. Don’t make the mistake of comparing distribution costs. For example dividing the cost of your promotion by the distribution numbers claimed by newspapers or other media. That number is meaningless. It’s not about how many people you distribute to. More important is who receives your ad. Are they within your market area and do they match your customer profile? The way to determine true advertising costs is to divide the cost of the promotion with the number of prospects responding – in other words “cost per lead”. Direct Mail Advertising offers a variety of pricing options and prices will usually be lower the more you mail.

6 – Measuring Results
Postcards are one of the easiest advertising methods to track results. Here are a few examples. Businesses that advertise locally can require the postcard be returned in person to qualify for a special offer. Offers can be split run to test effectiveness. Stronger offers or incentives can be used to lure prospects outside of a primary market area.

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Embed Commercials on Postcards

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Use a QR Code On A Postcard to Embed a Commercial Spot

Have You Ever Wished You Could Run T.V. Commercials For Your Business?T.V. Commercials are great, they can be entertaining while they deliver your message.But, T.V. Commercials are expensive and you can’t always be sure your prospects will be watching when they air.What if you could run a 30 second commercial, and whenever it’s viewed you will know an interested prospect will be watching?And what if you only had to pay for that 30 second spot one time, regardless how many times it runs?Sound to good to be true?

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Promoting Videos With QR Codes

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Just about everyone has smart phone. Promoting videos with QR Codes makes them available to thousands of smart phone users. QR Codes are easy to get and they are Free. Watch the brief video below for some basic information about promoting videos with QR Codes.

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Promotional Business Cards

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More Than Just Your Contact Information

Promotional Business Cards are a great way to provide your contact information and at the same time invite a prospect to do business by including a special offer or invitation on the back. Everyone in your organization should have their own business cards and be encouraged to hand them out as often as possible.

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Bounce Back Mini Flyers

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Promote Customer Loyalty and Repeat Sales

Bounce Back Mini Flyers are so affordable, you can change your message or offers as often
as you like. Hand them out with every transaction or just put a stack on your counter.
As you distribute them you know that it won’t be long before they will “bounce back” with
a repeat sale. Use this popular point of sale promotion in combination with our custom
scratch off game cards and watch your sales increase. Need ideas for your flyers? Promote a
new product or service, increase traffic on slow days or hours, give helpful tips, give a discount
on the next sale, the possibilities are endless.

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Frequent Buyer Punch Cards

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Promote Customer Loyalty And Repeat Business!

Frequent Buyer Punch Cards are one of the best point of sale promotions you can run. They are affordable, easy to implement and encourage repeat sales. The cards are custom designed and printed in full color on premium 14 point card stock – so they are durable as well as great looking. This type of promotion is ongoing and can be set up with a goal of a dollar amount or certain number of transactions.

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Scratch Off Game Cards

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Build Customer Loyalty & Promote Repeat Sales

CUSTOM SCRATCH OFF GAME CARDS

Your customers will love scratch off game cards. With our affordable scratch off game cards, you are in complete control. You decide the prizes, the odds and when to hand them out. We suggest offering a promotion twice a year – on a regular basis. You will discover your customers will be looking forward to playing. Need ideas for prizes? Contact one of our coaches for a brain storming session.

Direct mail postcards to attract new customers and then use custom scratch off game cards to keep them coming back.

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