EDDM Size Requirements

There seems to be a lot of confusion regarding the postcard size requirements to qualify for the every door direct mail program. So let me lay it out for you in plain english. There are minimum length and height requirements, but here’s the important part,you...

EDDM How It Works

eddm programThe new Every Door Direct Mail program from the US Post Office has become very popular. If you are willing to take a trip to the post office to drop off your mailing, you can save a bundle on postage. But this program won't work for every situation. Is it...

Targeted Consumer Mailing List

Targeted ConsumerAfter you have defined your geographic market area ask yourself this question are the majority of the residents here prospects for my product or service? If not, you will need a targeted consumer list For example, if you are a veterinarian you will...

Targeted Business Mailing List

Targeted BusinessIf your business sells to other businesses and you are looking to expand your prospect list, consider purchasing a business to business mailing list. We use Dunn & Bradstreet a leader in compiling commercial data for over 171 years as our source for...

Saturation Mailing List

Neighborhood SaturationEveryone knows what a zip code is but did you know a zip code is made up of mail carrier routes? Carrier routes are the the deliveries a mail carrier or mail man makes every day. They can include homes, apartments trailers, boxes and businesses....

Postcard Design

Postcard DesignTo reach your goal of a successful direct mail advertising campaign Were going to share our playbook Here's one of the most important plays in the book: Postcard Design. When a prospect first sees your postcard, he'll decide in a matter of seconds,...

The Magnet

The MagnetTo reach your goal of a successful direct mail advertising campaign Were going to share our playbook One play we use every time is the magnet. The magnet is the term we use to describe the special offer or incentive that will motivate prospects to respond to...

Claim to Fame

Claim To FameTo reach your goal of a successful direct mail advertising campaign were going to share our playbook now one play thats often forgotten is the "Claim to Fame" The claim to fame is broken into two parts. Part one is what makes your product or service...