DIRECT MAIL AND BULK MAIL POSTCARDS

WHAT TYPE OF SPECIAL OFFERS
GENERATE THE MOST RESPONSE?

WHAT KIND OF RESPONSE WILL I GET?
Everyday I speak to small business owners all over the U.S.A about Direct Mail Advertising. What question do I get asked the most? By a margin of more than 2 to 1, the most asked question is: “What kind of response will I get?”. I always give the same answer:  ”….it depends on the strength of your Magnet”.

WHAT’S A MAGNET?
“Magnet” is the term we use to describe the lure, hook, special offer or incentive that will motivate the prospects you are targeting to respond to your advertising. Yes, it’s the bait that is most important when you are fishing for new customers.

THE MAGNET IS IMPORTANT… SO TEST IT
The Magnet is probably the most important factor influencing the success of a direct mail campaign. So how do you know if your Magnet is strong enough? It’s not rocket science.
Test it. Show it to your family, friends, employees and even a few loyal customers.
Look them in the eye. Tell them to be honest. And listen.