Planning to do some direct mail advertising? What do you think the real purpose of your advertising is? If you said; “To Sell My Product or Service” – you may be wrong. In most cases, ads don’t sell – they generate leads or opportunities to make a sale.
The objective is to tantalize the prospect. Reveal just enough information to get his attention and to motivate him to respond. This is the best practice when designing a postcard. Think of the postcard as a lure not a brochure.
If you are successful, your postcard will generate leads and if you know how to sell, you will convert those leads into sales. Need to brush up on your selling skills? Visit the section on our blog devoted to sales training.