What do we mean by the “Magnet”? The Magnet is an offer or an incentive designed to motivate a prospect to respond. It does not always need to be a discount. For example, if you have a unique product or service that is priced to sell, it may be enough to do the trick. Feel free to to speak with one of our Direct Mail Coaches about Postcard Design Ideas.
The Magnet does not always need to be a discount. If you have a unique product or service it may be strong enough to attract prospects. If you decide to offer a discount, make sure you are always ready to cheerfully redeem it. Don’t judge the success of your campaign by the revenue generated by the initial response to the mailing. Think about the life cycle of a customer. How much is a new customer worth to your business other the years to come. Furthermore, satisfied customers will often tell their family and friends.