About Neighborhood Mailing Lists
The Mailing List Provider for our neighborhood lists is the US Post Office. We use mail carrier routes, the daily deliveries of a mail person, to define the target market area. This type of list is often referred to as a “saturation mailing list” as every residence on the mail carrier’s route is included. There are no names provided with this list and the addressee is “Current Resident”.
About Consumer Mailing Lists
Unlike neighborhood saturation mailing lists, a targeted consumer list is created using specific demographics such as age, income, religion and more. Consumer lists include the prospects name along with a breakdown of the demographic used in the selection process. The first step in creating a consumer list is to define a market area. Next, apply whatever demographics are needed to zero in on the best prospect. If the mailing list count is larger than your budget will allow, reduce the market area (reach) instead of changing the demographics.
How to Describe Geography & Demographics for List Creation
Creating the best possible mailing list to grow your business is easy. Start by defining your primary geographic market area by zip code, city, county or state. Next write down the characteristics of your ideal customer. Use demographics to copy as closely as possible those characteristics. Now get a mailing list count to see how many prospects are in your market area. If the count is more than your budget will allow to mail, then reduce geography (reach) not demographics. The perfect mailing list count will allow you to mail on a regular basis which is the key to direct mail success.