How to Create an Neighborhood
Saturation Mailing List

1- How to create neighborhood saturation mailing list

Start by Defining Your Market Area

Choices are zip code, city, county, state or nationwide. For businesses like an auto repair shop with a fixed location a radius from your address would work well. Mobile businesses like lawn company can limit the geography considering the territory that want to travel. A coach can discuss and make suggestions for your specific needs.

2- Identify the Demographics

 Income level, home value, and age are available. Keep in mind that the more specific the mailing list requirements the smaller the count results. A mailing list coach can review options with you and help to make selections that will result in the most effective list for your needs.

3- How to take “Reach” and “Frequency” into consideration

Is it better to 1500 prospects once or 500 prospects 3 times?
Every marketer has a budget and wants to get the most “mileage” from their allocated dollars. However, many focus on reach rather than frequency. Which is more important?  We have a brief video that will shed some light on the subject: