How to Create an Ethnic Mailing List
Use Ethnic mailing lists to target consumers in your market area by country or origin, preferred language or race. We can help build an effective ethnic mailing list using your specific criteria.
1- How to create Ethnic mailing list
Start by Defining Your Market Area
Choices are zip code, city, county, state or nationwide. For businesses like an restaurant with a fixed location a radius from your address would work well. Mobile businesses can limit the geography considering the territory that want to travel. A coach can discuss and make suggestions for your specific needs.
2- Identify the Consumer
Depending on what segment of the market you are interested in you can use demographics to refine your search. Ethnic mailing lists have many options including: Country of origin, language spoken, race.
3- Identify Other Demographics
Aside from selecting the demographics for the rthnicity. Income level, home value, gender and age are also available. Keep in mind that the more specific the mailing list requirements the smaller the count results. A mailing list coach can review options with you and help to make selections that will result in the most effective list for your needs.
4- How to take “Reach” and “Frequency” into consideration
Is it better to 1500 prospects once or 500 prospects 3 times?
Every marketer has a budget and wants to get the most “mileage” from their allocated dollars. However, many focus on reach rather than frequency. Which is more important? We have a brief video that will shed some light on the subject:
