How to Create A Property Management
Don’t hesitate to ask questions or to ask for help.
Our coaches are happy to show you how to create property management Mailing Lists. Marketing Strategies and budgets vary so we start by listening to your goals before running counts, making recommendations or providing quotes. In other words, every property manager mailing list should be unique based on the profile of the prospects being targeted. Our consultations are free and without obligation.
Start with Defining Your Market Area
State, county, city and zip code can be used to identify the market area. Service industry businesses like contractors or maintenance companies should factor in drive time as a consideration. However, companies that can do business by phone do not have this restriction. Geography can also be limited to not cross state lines if desired by businesses who’s location borders a neighboring state.
Types of Property Management Companies
A mailing list for commercial property management companies can be broken down several ways. To start with you can target the operators of residential or nonresidential properties. Then under residential you can select operators of apartment building or non apartment buildings. Homeowners and Condominium associations are also available. The services you provide will dictate your audience.
Here are the categories you can choose from:
- Nonresidential building operators
- Shopping center property operators
- Commercial and industrial building operators
- Apartment building operators
- Operators of dwellings, that are not apartments
- Residential building operators of four or fewer units
- Condominium associations
- Homeowners’ associations
How to take “Reach” and “Frequency” into consideration
Is it better to 1500 prospects once or 500 prospects 3 times?
Every marketer has a budget and wants to get the most “mileage” their allocated dollars. However, many focus on reach rather than frequency. Which is more important? We have a brief video that will shed some light on the subject: “THE RULE OF 7” featured on our video blog. It’s less than 2 minutes long, so why not watch it now?