- Postcard Size
- Number of Weeks
- Number of Postcards Per Week
Neighborhood Saturation Mailing Lists for a Drip Mailings
Watch the brief video on the right for an overview on neighborhood saturation mailing lists. If you have questions, don’t hesitate to ask one of our Coaches. CLICK HERE to see Carrier Route Map examples.
Reach vs Frequency
For the same budget is it better to mail to 1000 prospects 3 times or 3000 prospect 1 time?
Here are a few things to take into consideration:
- Are you promoting an event or special offer that is time sensitive? If so you many not have time for repeat mailings.
- Are you a new business your initial mailing(s) should get the word out to as many prospects as possible.
- If you are an established business you should solidify your market area with regular mailings to create a “top of mind awareness”.