Many business owners are reluctant to include prices on their direct mail advertising. Do you feature prices for your product or service when you advertise? If not, why not?
Best Postcard Design Practices include featuring your prices on your postcards. Without a price, the prospect may guess. If he does guess, rarely will he get it right. Too high or too low, either way it creates a problem that can be avoided.
If you are not prepared to defend your prices or to up sell a prospect when appropriate, you might want to consider improving your selling skills. We have a video series in this blog that is devoted to just that.
This video presents a few pros and cons on featuring prices on your postcard. Watch and you may be convinced that price will generate more and better leads.