Postcard Marketing for Chiropractors
Postcard marketing for chiropractors when used on a regular basis is an effective and affordable way to build a practice. Use one or a combination of the ideas shown below, but don’t over crowd the postcard with too much information. The postcard must pass “The Glance Test”, which means the reader will know what the card is about with just a passing glance. Passing the glance test can be the difference between a successful mailing and one that disappoints.
In any geographic area you will find 3 groups:
- Those that are using Chiropractic.
- Those who have tried Chiropractic and were not happy with the results.
- Those who know little about Chiropractic.
Who are you targeting?
Make sure your message is designed to speak to that segment. What’s Your “Claim To Fame”?
Therapies and equipment can be vary from office to office. If you offer a unique Chiropractic Therapy, promote it with a brief description, photos and testimonials.
2. Educational Seminars
Seminars can be a great way to educate a group of potential patients at one time. Making it a lunch or dinner seminar always helps to increase attendance, but make sure your invitation is clear that there will be a formal presentation on the benefits of Chiropractic.
3. Ask The Doctor
Invite folks to ask questions about treatment, fees, insurance, etc. Use email or better yet, allocate an hour or two each week to answer questions over the phone.
4. It’s All About You
When you are advertising your services, it is not the time to be modest. Personalize the postcard by including your photo and a brief resume. Include memberships in community organizations or church groups.
5. If We Can’t Help, We Will Tell You!
Try this message: “Chiropractic Treatment has helped thousands to live pain free. Is Chiropractic Treatment right for you? Find out with a FREE Consultation and No Obligation.
Compare the Advantages of Direct Mail Advertising with other media choices. Request A Free Postcard Design Consultation
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