Postcard Designs That Can Make A Difference
Unlike a letter, hidden inside an envelope, postcard designs get noticed as the prospect sorts through his mail. Postcard Design is one of the most important elements of a direct mail advertising effort as it can determine the success or failure of the entire campaign.
Postcard Designs …Point 3 of 4:
“Claim To Fame”
The “Claim to Fame” is the 3rd point of our 4 point postcard design strategy. Passing the Glance Test can peak the interest of a prospect and get him to continue reading your message. The Claim to Fame is used to provide credibility and to differentiate your product or service from the competition. In other words what makes you a better choice?
The “Claim to Fame” sets you apart from the competition
The Claim to Fame can consist of two parts: 1- Your Qualifications and 2- Product or Service Features that are unique.
Include memberships in community or professional organizations. Be sure to mention Awards won, Licenses held, certificates earned and how long you have been in business. Third party testimonials are great if you have them.
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