Target 1 Prospect
The idea of creating a postcard that is targeted at only one prospect is hard to accept; yet it is the best way to create a good response.

Do A Mass Mailing, But Ignore Most Of The Mailing List.
There?s a funny thing about mass mailings; they don?t usually generate a massive response. Most postcards that are mass mailed go unnoticed and unread. That?s okay. Even ½ to 3 percent response may be enough to generate an acceptable return on your investment. What if you could increase that response rate by a couple of percentage points? That would mean more response, more business, more money? ahh, life would be good!

How to Design a Sensational Postcard in 4 Steps
Direct Mail Advertising is one of the best ways to generate new business and a Postcard is one of the most effective forms of Direct Mail Advertising. There?s no envelope to open or flyer to unfold. A Postcard starts working as soon as the recipient takes the mail out of his mailbox.

Revealed: The Secret Of Direct Mail Advertising Success
Studies have shown the importance of repetition. The more we see or hear something, the more likely we are to believe it and act on it. One report says that 59% of respondents will believe and remember the information they receive if they see or hear it 3 to 5 times.

Advertising can be expensive, here?s how to change that.
Advertising can be expensive, when it doesn't work well. However, when a campaign is successful, it won't cost you money, it will make you money!

How do you respond to criticism about your business?
How do you respond to criticism about your business?

Review Theses 4 Factors To Improve Direct Mail Response Rates
You should never be satisfied with the response rate of your Direct Mail Advertising Campaigns. To be effective, Direct Mail, and most forms of advertising, require tracking, evaluation and fine tuning. When we evaluate the response of a Direct Mail Campaign, we use this 4 point check list: THE TARGET or MAILING LIST [   [...]

Determining how many to mail and how often
If direct mail is part of your advertising plan, how many prospects should you target and how often? There are lots of theories about this problem. The reality for most small businesses is that this question will be most influenced by their advertising budget.

How Much Should A Small Business Spend On Advertising?
How much is your advertising budget? What's that? You don't have an specified budget. Not a good idea. Whether you are a new business or an established one, in order to maintain sales and continue to grow your business, you need to advertise.

Is who brings in the mail, a factor to consider, in direct mail advertising?
When creating a message, should we consider who is bring in the mail? Is it the man or lady of the house? Perhaps it's the kids. It could even be on a first come, first served basis, who ever gets home first that day.