What?s More Important, Reach or Frequency?
When considering a Direct Mail Advertising Campaign, on of the factors that can really determine the success of your efforts is balancing reach and frequency.

Sell More By Selling Just 1 Thing
Here's a tale of two salesmen. The old fashioned kind, you know, the kind that go door to door. Harry has just one product to sell, a lightweight, powerful vacuum cleaner. Sam, our other salesman, is also selling a similar vacuum cleaner, plus a line of brooms, mops, and cleaning solutions. Oh, and in case you don't like to clean, Sam also represents a maid service. Each salesman is planning to knock on 50 doors today. So who do you think is going to sell more, Harry, with one product to sell or Sam with an entire line of cleaning products and services?

Get Better Results From Direct Mail Advertising
Over the years, we've developed An Intelligent Approach to Direct Mail Advertising which has dramatically increase response rates for our client. Watch this brief video for an overview.

Target 1 Prospect
The idea of creating a postcard that is targeted at only one prospect is hard to accept; yet it is the best way to create a good response.

Do A Mass Mailing, But Ignore Most Of The Mailing List.
There?s a funny thing about mass mailings; they don?t usually generate a massive response. Most postcards that are mass mailed go unnoticed and unread. That?s okay. Even ½ to 3 percent response may be enough to generate an acceptable return on your investment. What if you could increase that response rate by a couple of percentage points? That would mean more response, more business, more money? ahh, life would be good!

How to Design a Sensational Postcard in 4 Steps
Direct Mail Advertising is one of the best ways to generate new business and a Postcard is one of the most effective forms of Direct Mail Advertising. There?s no envelope to open or flyer to unfold. A Postcard starts working as soon as the recipient takes the mail out of his mailbox.

Revealed: The Secret Of Direct Mail Advertising Success
Studies have shown the importance of repetition. The more we see or hear something, the more likely we are to believe it and act on it. One report says that 59% of respondents will believe and remember the information they receive if they see or hear it 3 to 5 times.

Advertising can be expensive, here?s how to change that.
Advertising can be expensive, when it doesn't work well. However, when a campaign is successful, it won't cost you money, it will make you money!

How do you respond to criticism about your business?
How do you respond to criticism about your business?

Review Theses 4 Factors To Improve Direct Mail Response Rates
You should never be satisfied with the response rate of your Direct Mail Advertising Campaigns. To be effective, Direct Mail, and most forms of advertising, require tracking, evaluation and fine tuning. When we evaluate the response of a Direct Mail Campaign, we use this 4 point check list: THE TARGET or MAILING LIST [   [...]