After your have completed your direct mail campaign it is important to ask yourself the following questions before you decide whether or not the campaign as a success.
Were
your phone reps aware of the
promotion?
Did
you track your return?
How?
What
did you find out?
Was
it a live agent answering
were
there any trends in who did respond?
lets target them!
was
any one coupon or offer more
effective - lets run with that
Did
any one area respond better - thats
our market
Did
the people who responded purchase
additional producs or services -
Upselling - utilizing your leads.
Did
you capture thier info? for futrue
promotions - further value!
Multiple mailings are a key to
success - Brand recognition
Competition - are prices comparable
- what are they running for promo's
Location an issue? include a map on
the next card
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