Direct Mail Postcards and the Internet are a perfect marketing match. Use postcards to send prospects to your website. The best way to get them there is to promise a special offer at the site.

Make sure there is lots of useful content at the site, like a "Tip Of The Month" series. Provide information on your company and testimonials from satisfied customers.

But remember, your website can be more than just a brochure online. Make sure you have specific offers for your products and services and a way to purchase them. Make it easy for prospects to contact you - by phone, email or even a map if you have a retail location.

Update your website regularly and use direct mail to keep prospects coming back and to attract new visitors.