- When planing a direct mail campaign be sure to consider “Reach” and “Frequency”.
- Reach is the number of prospects that will an advertisement
- Frequency is the number of times a prospecte will see an advertisement
- So which is more important… Reach or Frequency? For example, for the same budget, is it better to
mail 3000 prospects one time – or – 1000 prospects three times?
Watch the video or talk to a coach to learn more.
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