Direct Mail Play Book

Direct Mail Play Book

Postcard Design

To reach your goal of a successful direct mail advertising campaign We are going to share our playbook Here’s one of the most important plays in the book: Postcard Design. When a prospect first sees your postcard, he’ll decide in a matter of seconds,…

The Magnet

To reach your goal of a successful direct mail advertising campaign we are going to share our playbook One play we use every time is the magnet. The magnet is the term we use to describe the special offer or incentive that will motivate prospects to respond to…

Claim to Fame

To reach your goal of a successful direct mail advertising campaign we are going to share our playbook now one play that’s often forgotten is the “Claim to Fame” The claim to fame is broken into two parts. Part one is what makes your product or service…

Reach & Frequency

To reach your goal of a successful direct mail advertising campaign We are going to share our playbook Lets talk about reach and frequency. Simply put reach is the number of prospects exposed to an ad and frequency is the number of times an ad is…

The Target

To reach your goal of a successful direct mail advertising campaign Were going to share our playbook One of the most important is “Targeting”. Targeting consists of defining your ideal customer then creating a mailing list to reach them. There are basically…