Advertising Tips Page 2

Advertising Tips

Special Offers

Today we are going to talk about creating special offers for your door hangers or post cards. One of the most common offers I see on ads is a percentage off, like 10% off lawn service or 50% off carpet cleaning. Those offers usually perform poorly, for…

Postcards Versus Letters In An Envelope

Many of our clients ask the question when it comes to direct mail advertising which is more effective a postcard or a letter inside an envelope? Let’s begin our discussion with some facts from the U.S. Postal Service. Their research shows that…

Headlines Are Important

Consumers scan headlines before committing to reading the entire ad. So if you don’t have a powerful headline the rest of your ad really won’t matter much…

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