Advertising Tips

Advertising Tips

Direct Mail Advantages

6 Reasons To Choose Direct Mail Direct Mail Advertising has been used successfully in the USA for well over 150 years. Today it remains the most affordable method of promotion and lead generation for small businesses. When deciding where to spend your advertising….

The Real Purpose Of An Ad

Before you design your next ad, ask yourself this question– what is the number one goal of my advertising? If you answered to sell my product or service, you’re probably wrong. Unless…

Use QR Codes Everywhere

Just about every business today has a website. And when they advertise, they wouldn’t dream of omitting their web address. So why is it I see so many postcards and door hangers without a QR code? Well, maybe it’s because there are still some folks that…

Use Photos In Your Ads

Full color postcards and door hangers offer a unique opportunity to use photos to help tell your story. In addition to showcasing your products or services, including a photo of yourself will personalize your ad. So don’t be modest, your photo can send a…

Show The Price

Should you include prices for your products or services in your advertising? Most small businesses are reluctant to do so. I wonder why. Let’s review some pros and cons. Here’s one I hear a lot. My product or service is too complicated and…