How to Create an Absentee Owner
Don’t hesitate to ask questions or to ask for help.
If you are looking to contact the owner of an investment property or second home, an absentee owner mailing list is the answer.
Our coaches are happy to show you how to create an Absentee Owner Mailing List. Marketing Strategies and budgets vary so we start by listening to your goals before running counts, making recommendations or providing quotes. In other words, every absentee owner mailing list should be unique based on the profile of the prospects being targeted. Our consultations are free and without obligation.
1- How to Create Absentee Owner Mailing List
Start by Defining Your Market Area
Choose the location of the property (known as the site address) and the location(s) of the property owner. The two addresses can be in different zip codes, cities, counties or states.
2- Types of Property Owners
Identify what type of property owner your prospect may be
Another consideration is the type of property owner. Absentee property can be owned by an individual or a company. Some owners may have a second or vacation home out of state this would be considered an investment property. Other properties can be company owned. Usually this would include several properties owned by the same company.
An absentee owner mailing list has an option to include multiple properties owned by one individual or company resulting duplicate owner addresses appearing on the list.
3- What property type are you looking for?
Identify the type of property you want to target
Absentee property can be identified by the property type. Either single family home, condo, town home or mobile home. Real Estate investors may be interested in any property type whereas a property management company may only be interested in reaching owners of single family homes.
4- How to take “Reach” and “Frequency” into consideration
Is it better to 1500 prospects once or 500 prospects 3 times?
Every marketer has a budget and wants to get the most “mileage” from their allocated dollars. However, many focus on reach rather than frequency. Which is more important? We have a brief video that will shed some light on the subject: “THE RULE OF 7” featured on our video blog. It’s less than 2 minutes long, so why not watch it now?