One Minute Marketing Ideas

Mailing List Ideas: Target New Homeowners

Moving is unpleasant for everybody! You have boxes all over, closing papers to sign, you do not know anybody, and to top it all off, you must find a provider for all of the services that you need, such as:

• Family doctor
• Dentist
• Lawn and landscaping company
• Pool cleaning service
• House cleaning service
• Day Care
• Handyman
• Church

Be the first in front of the residents in your area!

New home owners and new movers are great prospects for many services. The new home owners list is compiled from public records of people who have bought a home in the last six months. New movers is a list of people who have just moved into the area in the last six months and includes renters as well as new home owners.

When targeting new homeowners, a good idea is to design your postcard as “Welcome to the Neighborhood” postcard.  It’s nice to feel welcomed and will increase your overall return on investment (ROI) on your campaign.

6 Tips For A Successful Mailing

BEFORE YOU MAIL

1. WHAT Are You Going To Promote? 
   Be specific. Don’t include a laundry list of products or services. Pick your most popular or the best value.
2. WHO Are The Best Prospects For Your Product Or Service?
   Decide if you should target geographically or demographically or a combination of both. A better mailing list means better results.
3. HOW Are You Going To Attract The Prospects You Are Targeting?
   A special offer or “magnet” must be strong enough to yield the results you are planning on. Be honest. If you received the offer in the mail, would you respond?

AFTER YOU MAIL

1. DELIVER
   Make sure your staff is fully briefed on the mailing and and are prepared to deliver special offers enthusiastically without confusion. Remember, first impressions count.
2. TRACK Response Carefully
   Get as much feedback as you can from employees and customers. If you have more than one offer on your postcard, determine what works best. Carefully monitor sales and traffic. Not every prospect will redeem a coupon. If you notice an increase in traffic or sales, it may be a “hidden” response to your mailing. 
3. EVALUATE, Fine Tune and Mail Again
   Direct Mail Advertising Works. But it is a process. Response rates can be improved with each mailing. After time, response rates will even become predictable for your unique situation.

Ready to get started? Our staff can walk you through each of the tips above. We believe that our success depends on your success. So give us a call 866-594-3069.