Aug
16
Use A Headline On Your Postcard To Pass The Glance Test
In a previous post we discussed the importance of making sure your post card passes “The Glance Test”. 
The person who picks up the postcard from the mailbox will glance at it for just a few seconds before deciding to keep it or discard it.
One method used successfully on many postcards to pass “The Glance Test” is a powerful, comical or interesting headline.
Here are a few examples of Postcard Headlines:
RENT MY HUSBAND!
Used by a neighborhood handyman
LET YOUR NEIGHBOR CLEAN YOUR HOUSE!
Used by a cleaning service who was soliciting business in their own neighborhood
FREE LAWN CARE SERVICE!
Pay for 2 cuts at our regular low price and get the 3rd
This offer amounts to a 33% discount – but the word “FREE” is very powerful
LOSE WEIGHT…RESULTS GUARANTEED!
Used by a personal trainer. If you follow his exercise and diet plan.
Used by a personal trainer. If you follow his exercise and diet plan.
NEVER PAINT YOUR HOUSE AGAIN!
Painter offers a new process guaranteed to last 50 years or more.
Have you got an example of a headline that works? Please reply to this post with your postcard headline idea.
