Aug
23
Designing Your Postcard: Try Adding Value Instead Of Discounting
Remember, the purpose of your direct mail advertising campaign is to generate leads.
No, not a "Chick Magnet", use a special offer as the "Magnet" on your postcard to attract new customers!
A good way to do this is to include a “Special Offer”. We call this your “Magnet”. A good magnet will attract new customers.
Try being creative. Many advertisers use the old “10% Off” approach. It may work, but it’s been over used and often the prospect doesn’t believe the discount is real.
Try adding value instead of a discount. Price your product competitively and then add more product or service for the same price. For example, a postcard for a carpet cleaner might say “3 Rooms Cleaned for $99 – Plus 1 Chair Cleaned FREE!” This is a “WIN, WIN OFFER”. He gets his full price for the carpet cleaning and lets the client know that he also offers upholstery cleaning – and after cleaning one chair the rest of the upholstery may look a bit dingy, which could lead to an additional sale.
The value added offer doesn’t always have to be free either. We’ve all been asked to “SUPER SIZE” our order at a fast food restaurant. That extra $1.99 for a larger fountain soda and a few extra french fries really adds up.
So take some time to think about the Magnet on your postcard. If you need some help, just give us a call and we’ll be happy to brain storm with you. Call 866-594-3069 M-F – 9-6 Eastern Time.