Saturation Vs. Targeted Mailing Lists

Saturation Vs. Targeted Mailing Lists

There are two types of lists that can be used to target potential clients with a direct mail piece. The first way would be to do a “saturation” mailing. A saturation mailing list is compiled by mailing to everyone on a mail carrier’s route.   A “targeted “ list is compiled using specific demographical criteria .

What is a saturation mailing mailing list?

Please review video #3 of the bulk mail boot camp.

When to use saturation mailing list?

Can your product or promotion only be used by anyone? If a pizza was offering a three pizza special for $15 would everyone on your street be a potential client? The answer is yes. Every person on your street eats pizza, and is a potential client. If you can look down and you see everyone as potential customer, then saturation is definitely your choice.

If the product or promotion can be used by anybody , it is recommended that you use a saturation list.

Examples:

• Restaurants —Two for One Entree
• Fitness Club — One Free Trial Membership
• Wireless Store — Free gas card with new phone contract
• Church — Christmas Festival

What is a targeted mailing list?

Please review video #4 of the bulk mail boot camp.

When to use a targeted mailing list?

Can your product or promotion only be used by certain people? If a day care was offering 50% new memberships would everyone on your street be a potential client? The answer is no. Only the people with children on your street are potential clients. Use a targeted mailing list when

If the product or promotion can be used only by certain people, it is recommended that you use a targeted list.

Examples:

• Restaurants — Kids eat free (homes must have children to be applicable)
• Pet Supply Store — $10 off $50 purchase of dog food (homes must have dogs to be applicable)
• Pool Service — $20 off first cleaning (homes must have a pool to be applicable)
• Church — Vacation Bible School (homes must have children to be applicable)

For more information on direct mail campaigns and mailing lists please call 866-594-3069.