Aug
31

Mailing List Ideas: Target New Homeowners

by Jim Negron, under Bulk Mail, Direct Mail For Churches, Direct Mail For Cleaning (Maid) Service, Direct Mail For Lawn & Landscaping, Direct Mail Marketing Tips, Mailing Lists

Moving is unpleasant for everybody! You have boxes all over, closing papers to sign, you do not know anybody, and to top it all off, you must find a provider for all of the services that you need, such as:

  • Family doctor
  • Dentist
  • Lawn and landscaping company
  • Pool cleaning service
  • House cleaning service
  • Day Care
  • Handyman
  • Church

Be the first in front of the residents in your area!

New home owners and new movers are great prospects for many services. The new home owners list is compiled from public records of people who have bought a home in the last six months. New movers is a list of people who have just moved into the area in the last six months and includes renters as well as new home owners.

When targeting new homeowners, a good idea is to design your postcard as “Welcome to the Neighborhood” postcard.  It’s nice to feel welcomed and will increase your overall return on investment (ROI) on your campaign.

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