Aug
15
Full Color vs Two Color Postcard Printing
Marketing dollars are tight. Funny, that seems to be the case in good times and bad. Nevertheless, you want to get the most for what you spend. So, do you order full color glossy postcards or less expensive two color postcards?
To help decide, consider two factors:
Consideration Number 1: What are you selling?
If you are selling a high end product like jewelry or furniture – or – a high end service like cosmetic dentistry or major home remodeling, then as they say, “…a picture is worth a thousand words” and a full color glossy postcard will probably work better.
If you are selling lower priced products or service like fast food or driveway seal coating, then a two color postcard may work just fine.
Consideration Number 2: Wo are you selling to?
Image is important, especially if your target market is higher income. A full color postcard may work better in this situation. If your service requires an in home estimate, a photo of you or your employee(s), looking neat and professional, may provide the secure feeling necessary to be invited into your prospects home.
Consideration number 1 & 2 don’t always coincide. For instance, perhaps you are offering a weekly lawn service at a relatively low price, but your target is higher priced homes. A full color postcard is probably the way to go while the same type of service offered to middle class homes might work with a two color door hanger.
Here’s another idea. Save money by using a two color postcard to drive prospects to your full color website.
Your the boss. With the information above, you need to make the decision. Have confidence in what you are doing and you’ll get it right!
