Jun
10

Don’t Have A Customer Mailing List? Start One Today!

by Jim Negron, under Direct Mail Marketing Tips

Regular mailings to your customers is a great way encourage loyalty and new sales. Your customer mailing list is a valuable resource, but you can’t profit from it if you don’t mail it.
Whether your list is 100 or 100,000, we can create an affordable mailing program that will allow you to keep in touch with your customers on a regular basis.

Don’t have a customer mailing list? Start one today, here’s how:

  1. Take names and addresses from invoices and input them into an excel spreadsheet or similar program.
  2. Create sign up flyers and place a bunch at your point of sale. Put up a sign, “Get On Our Mailing List For Discounts & More!”
  3. Got phone numbers? Start calling your customers and ask them for their mailing address. Tell them you would like to mail them special offers from time to time.
  4. Got a website? Put up an invitation for folks to send their mailing address to receive special offers.
  5. Use a program for sales and invoicing? Most programs have a mailing list output feature.
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