Jul
21
Create A Neighborhood Mailing List Using Mail Carrier Routes
Using United States Postal Service Mail Carrier Routes is an effective way to create a mailing list.
Zip Codes are made up of Mail Carrier Routes. A Mail Carrier Route defines the daily route of a postman and average 300 to 500 deliveries.
A mailing list created with carrier routes will qualify for saturation postal rates – the lowest available.
Compared to a zip code mailing (which can have 10,000 deliveries or more) picking individual carrier routes allows you to target specific neighborhoods. In addition to precise geographic targeting, demographics for each carrier route are also available including the average age and income of the residents and the average home values in the neighborhood.
The illustration below shows a typical mail carrier route boundary map.
Example Of A Mail Carrier Route Map
The business shown in the center (home) of the map can pick specific neighborhoods using carrier routes. The carrier routes chosen do not have to be adjacent to one another and can even include those from another zip code.
If you would like a free mail carrier route map, showing your business in the center, give us a call Mon-Fri 9-6 Eastern Time at 866-594-3069.
