Aug
12
Are you going swimming or just wetting your toes?
Are you considering a Direct Mail Advertising Campaign for your business? Good for you!
Direct mail advertising works!
Direct mail advertising shouldn’t cost you money it should make you money!
If you mail once a week, you’ll get new business every week!
It’s all true. But, it isn’t always easy.
I’ve seen lots of small businesses “test the water” and go running for the shore after one mailing and a “cold” response rate.
Response rates are hard to predict. Here are just a few things that can affect response:
- Your Price
- Your Mailing List
- Your Offer
- The Uniqueness Of Your Product or Service
- Your Competitors
- Seasonality
- The Image You Project
- Mother Nature
Like anything else in business, if you are determined to make it work you can. If you decide to dive in, be prepared to mail, track response, fine tune and then mail again. It may take a few tries, but once you find the right formula, response rates can be very predictable.
Direct Mail Advertising Works!
Remember, if Direct Mail Advertising was easy, every business would be doing it. Every business is not doing it – only the successful ones.
