Direct Mail For Political Campaigns
Political Campaign Direct Mailing List
In order to have the most effective direct mailing campaign possible, it is essential to target your direct mailers, which means getting them out to the right people. Direct mail allows your campaign to target different voter demographics with highly effective messages. Not all campaign messages will resonate the same with all voters; perhaps a message that reverberates well with seniors may not resonate that well with younger voters. That is the advantage that direct mail has over any other promotional materials (TV, Radio, Newspaper, Fliers, etc.).
So, who should we target?
Well, that depends on the message you are portraying on your direct mail postcard.
- If you are trying to raise funds for your campaign, you would want a mailing list compiled of residents that have donated to a campaign in the past, and have at least a middle class income.
- If you are trying to rally your base, you may want to target only people that are in your party (democrat, republican, independent).
- If you are trying to get young people to get out and vote, you may want target residents that are under the age of 30.
- Are you trying to saturate the entire district with your postcard, then a saturation mailing list would be perfect for you