Direct Mail For Cleaning (Maid) Service
Aug
31
Mailing List Ideas: Target New Homeowners
Moving is unpleasant for everybody! 
You have boxes all over, closing papers to sign, you do not know anybody, and to top it all off, you must find a provider for all of the services that you need, such as:
- Family doctor
- Dentist
- Lawn and landscaping company
- Pool cleaning service
- House cleaning service
- Day Care
- Handyman
- Church
Be the first in front of the residents in your area!
New home owners and new movers are great prospects for many services. The new home owners list is compiled from public records of people who have bought a home in the last six months. New movers is a list of people who have just moved into the area in the last six months and includes renters as well as new home owners.
When targeting new homeowners, a good idea is to design your postcard as “Welcome to the Neighborhood” postcard. It’s nice to feel welcomed and will increase your overall return on investment (ROI) on your campaign.
Jun
07
Direct Mail Advertising Ideas For A Cleaning Service
Whether you are targeting new residential or commercial clients Direct Mail Advertising is a great way to get new customers for your cleaning service. Here are a few ideas that our clients have used successfully in the past.
- Concentrate Your Customers – Save Time, Save Gas, Clean More Homes!
Use USPS mail carrier routes to create a mailing list where you currently have the highest concentration of customers. Get Mail Carrier Route Maps for the Zip Codes you cover. Then select the routes that have the highest concentration of current customers. Mail postcards to these routes every 4 – 5 weeks. - Is Having A Cleaning Service Is A Luxury?
To many people it is, but it’s got to be an affordable luxury if you want them to consider it. Actually, for working couples with kids, a cleaning service has become less of a luxury and more of a necessity. Try using this headline: “Think You Can’t Afford A Cleaning Service… Call Us, You May Be Surprised!” Then go on to describe that you have programs available to fit most budgets. By varying what you clean, and how often you clean, you can make it affordable. - Show A Price
Give prospects an idea of the cost of your service. For example, “Most Homes In This Neighborhood Cleaned For $79 or Less!”. In fact, you should include a menu of prices for a variety of services. Some will see a price and say, “that’s too expensive”, but others will remark “I didn’t realize it was so reasonable.” Prices pre-qualify prospects before they call. - FREE Cleaning Service!
You are probably thinking “…that’s easy for you to say”. Try this offer: FREE CLEANING SERVICE (Headline) and then a disclaimer – For new customers. Get 2 cleanings at our regular low price and your 3rd cleaning is Free! That works out to a 33% discount. Plus, after 3 cleanings in a row, it is probably safe to say you’ve got a new regular customer. - It’s All About You!
Do you have a small operation? Try this headline to emphasize your personal service: “I Own The Company, I Clean The Homes, I Guarantee Your Satisfaction!” Include your photo and you will have a very powerful message on your postcard. If you have a crew, then show their photo. The more personal and professional your image, the more likely it is that a homeowner will trust you inside their home. - Promote Your Website With Direct Mail
Don’t have one? You should. And it should contain more than just a laundry list of your services. testimonials, cleaning tips, monthly specials on seasonal cleaning services and more. The website should have plenty of good content that can be used to sell new clients and keep the ones you have. - Use Specialized Mailing Lists To Target Commercial Accounts
A specialized list can do more than target zip codes. It can identify the types of businesses you want to add to your client list. Perhaps you specialize in restaurants, or offices or stores. You can also target by the size of the business (number of employees or annual sales). - Offer Residential Service To Your Corporate Clients
No corporate clients? How about a “Friends And Family” Promotion. Offer discounts to the friends and family of your current residential clients.
