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Get Better Results From Direct Mail Advertising Published March 9, 2012 | By Jim Negron Over the years, we’ve developed An Intelligent Approach to Direct Mail Advertising which has dramatically increase response rates for our clients. Watch this brief video for an overview: Hi, I'm Jim from printlabelandmail.com, where we take an intelligent approach to direct mail advertising to get better results for our clients. Our intelligent approach consists of five steps. Now, if any of these five steps are missing or poorly executed, your direct mail advertising campaign will underperform or, worse yet, fail completely. So here's a brief overview. Step 1 is "The Target." Define a customer profile, and then create a mailing list to match it. Step 2 is "Reach & Frequency." Determine how many prospects you want to reach and how often. Step 3 is "Claim to Fame." What makes your product or service unique when compared to your competition? Step 4 is "The Magnet." What special offer or incentive will you use to motivate prospects to respond? And step 5 is "Postcard Design." Now, even if you do a great job on steps 1 through 4, if nobody notices your postcard, it's all for nothing. Remember, you've got to successfully execute all five steps-- "The Target, Reach & Frequency, The Claim to Fame, The Magnet, and Postcard Design." Now, that's our intelligent approach to direct mail advertising. Share and Enjoy:
