Revealed: The Secret Of Direct Mail Advertising Success

ARE YOU READY? HERE IS ONE OF THE SECRETS TO DIRECT MAIL SUCCESS:

Repetition is one of the most important parts of any advertising.

Repetition is one of the most important parts of any advertising.

CAN YOU FILL IN THE BLANKS?

National firms, like companies that sell auto insurance rely on repetition to create a “top of mind awareness”. They recognize the fact that consumers may not be ready to purchase insurance the first time they see their ads. To prove the premise, fill in the blanks with the name of the auto insurance company below:

• You’re in Good Hands with ____________________
• Like a Good Neighbor ____________________ is there
• Call ____________________ , 15 Minutes Can Save You 15% On Car Insurance

Chances are you got all 3 right. It’s the result of repetitive advertising.

Studies have shown the importance of repetition. The more we see or hear something, the more likely we are to believe it and act on it. One report says that 59% of respondents will believe and remember the information they receive if they see or hear it 3 to 5 times.

HOW DOES THIS RELATE TO DIRECT MAIL ADVERTISING?

So how does this relate to Direct Mail Advertising? Think of it this way. If your goal is to “Grow Your Business”… for the same budget, it is better to mail to 1000 prospects 5 times, than to mail to 5000 prospects 1 time.

Here is an excerpt from an article by the National Federation of Independent Business:

“When designing and placing ads, many small business owners search for the magic bullet: an ad that is so compelling that customers will immediately pick up the phone and call to make an appointment. Remember, advertising is a process, not a one-time event. Advertising research has shown that a consumer usually needs to see an ad five to seven times before responding. This is what the ad industry calls the rule of seven.”

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Ask us about our payment options that make it possible to mail more for less money. You can save by placing a larger order and then pay as you mail.