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Daily Archives: April 4, 2011

Is who brings in the mail, a factor to consider, in direct mail advertising?

EVERYONE LOOKS AT THEIR MAIL, ALL OF IT, USUALLY EVERY DAY
One of the great advantages of Direct Mail Advertising is that it is one of the only media options that is guaranteed to reach the prospect. Think about it, newspapers are losing circulation, television and radio require a huge budget for real market penetration and outdoor advertising (billboards) is hit or miss. But, everyone looks at their mail, all of it, usually every day.

IS YOUR PROSPECT A MAN, A WOMAN OR EITHER ONE?
If you have decided to use Direct Mail to promote your business, the first step is to create a message that will attract the attention of your prospect. Is your prospect a man, a woman or perhaps either one? The other day someone on our team raised the question. When creating a message, should we consider who is bring in the mail? Is it the man or lady of the house? Perhaps it’s the kids. It could even be on a  first come, first served basis, who ever gets home first that day.

WHO BRINGS IN THE MAIL? LET’S FIND OUT!
Interesting, I thought, let’s take a poll and gather some answers.
So we invite you to CLICK  TO VOTE in our poll. Before you vote and look at the results, who do you think brings in the mail in most homes?

DOES IT REALLY MATTER?
We took a quick survey around the office and found out that the answer to, who brings in the mail, was pretty evenly divided among the four choices offered.  I suspect that will be the result of our poll too. So, is this information helpful. Not very. The results are interesting, in a trivia kind of way, but they really should not affect the messaging on your direct mail piece.

SPEAK DIRECTLY TO THE PROSPECT YOU ARE TRYING TO REACH
We stand by our tried and true method of speaking directly to the target profile. It works, we do it every day. If you want to know how and why, read our Feb 6, 2011 Blog Posting “Why Speak To One Instead Of Many?”
CLICK HERE to read it.