Advertising can generate leads but a lead may or may not turn into a sale. Don’t make the mistake of thinking that an interested prospect or lead is a “sure thing”. Remember, the number of leads generated is an indication of how successful an advertising campaign is. The number of leads converted into sales is an indication of how successful the salesperson is.
To make a sale, the salesperson must address the 3 most common concerns that buyers have:
1. Is the Price Fair
2. Can the Seller be Trusted to Deliver on Promises
3. Is the Product or Service The Right Solution for the Buyers Needs
One more thing, be sure to follow-up on leads right away. A hot lead can turn into a warm or even cold prospect before you know it.
Watch the video and let us know your thoughts about the best way to convert a lead into a sale.